Keyword research is an essential aspect of optimizing your website for search engines. Here are some reasons why keyword research is important for SEO:
Find what people are searching for online: Keyword research helps you discover popular words and phrases that people are typing into a search engine to find the information they’re looking for. This information is vital because it gives content creators instant feedback on whether or not a content idea is worth spending time and resources on1.Understand the competitive landscape: Keyword research allows SEOs to understand the competitive landscape by giving them a clear picture of who they’re competing against. For instance, let’s say you’ve got an idea for a piece of content that you’d like to produce. Keyword research will help you identify the keywords that your competitors are already ranking for, which can help you create better content.Identify low competition content opportunities: Keyword research can help you identify low competition content opportunities that can help you rank higher in search engine results pages (SERPs)1.Understand search intent: Keyword research can help you understand the intent behind the keywords you’re targeting and create content that matches that intent1.Assists in generating new content ideas: Keyword research can help you generate new content ideas that are relevant to your target audience1.